BRIEFLY is founded on the idea that there is more to your clothes than the average cotton and polyster fabrics. That is what we like to call as Performance fabrics. Each of them chosen for a specific purpose and performance. We spend 3X more on fabrics than your big brands. But its not just about these incredible fabrics. Our design matters too..
Having our families involved in the textile business for the last 25 years, we had our formative years growing up at textile factories and learning the nuances of fabrics.
Our approach is simple: Quality is the most important thing. We are striving to provide you with technically superior clothes using fabrics with unique properties and optimal user experience with no compromises. We do our best to offer products at accessible prices, we pride ourselves on innovation.
We obsess with all the little things. It starts with better fabrics, great construction, and excellent fit. We spent months furbishing and perfecting the finer details to get them just right; details that you probably wouldn’t notice but that doesn’t mean it wasn’t worthwhile. When you put on your Briefly underwear, you may not notice our leg grips panels or the breathable mesh zones, but rest assured you will feel the difference.
We look to innovate through raw materials and functional design elements to make products that create great customer experiences. We’re starting with Inner wears, but we’re not stopping there. So get on this journey with us to experience the difference !
Thanks for coming along with us.
- Vikram & Prashanth